Partnerships & GTM Professional

Building Strategic Partnerships That Drive Sustainable Growth

With over 20 years of experience in go-to-market strategies, partnerships, and commercial growth for digital and SaaS companies in B2B, particularly in hosting and SMB ecosystems.

I thrive at the intersection of product, marketing, and sales, helping to create growth engines that scale. Throughout my career, I've contributed to building partner-led revenue channels that deliver measurable results, working closely with cross-functional teams.

Explore My Journey Why Dealfront

What I'm Looking For

A company where partnerships are treated as a strategic growth lever and a core driver of business success.

I'm especially motivated by collaborative environments where product, sales and partnerships work closely together — and where I can contribute to ambitious international growth plans.

Key Achievements & Experience

Contributing to measurable impact through strategic partnerships

Global Partnership Management

Contributed to managing and scaling up to 40 global strategic partners, supporting the full partnership lifecycle: identification, prospecting, onboarding, activation, enablement, and ongoing performance management.

Including brands under Newfold Digital: Bluehost, HostGator, iPage, DreamHost, and other key partners like One.com Group

Ecosystem Growth & Diversification

Helped expand the partner ecosystem beyond traditional hosting, contributing to new revenue streams with digital marketing and SaaS vendors:

BeeDigital
Boostability
YP MEDIA LTD
Vendasta (Canada)
WHMCS-cPanel

Cross-Functional Partnership Projects

Collaborated on strategic initiatives, working with Product, Engineering, Sales, and Marketing teams to deliver scalable solutions:

One.com Group

Contributed to the development of a Data API delivering actionable website insights. The data powered sales teams and automated marketing & sales operations, enabling personalized offers based on customer context and needs.

Mijndomein

Helped design and execute a mass distribution agreement, bundling a freemium-to-premium solution across all hosting packages, significantly increasing product adoption at scale.

BeeDigital

Collaborated on a deep product integration enabling SEO agents to extract and act on automated recommendations. Helped provide enriched API data to improve customer qualification and lead-generation tools.

I believe partnerships work best as a strategic growth lever, transforming integrations into long-term revenue engines rather than one-off commercial agreements.

My Partnerships Approach

What drives me is building partnerships from the ground up: Identifying the right ecosystem players, shaping win-win value propositions, aligning teams, and helping turn that into predictable growth channels.

How I Approach Building Partnerships

Start with Business Clarity

Begin with understanding the core goal: is this about revenue, distribution, product value, or market access?

Map & Prioritize Ecosystem

Map the ecosystem and prioritize partners based on ICP, scale potential, and strategic fit.

Align Internal Teams

Develop a clear win-win value proposition, validate it with the partner, and ensure internal alignment across teams.

Define GTM Motion

Define a simple GTM motion: who sells, how, with what messaging, and how success is measured.

Move Fast to Activation

The key is moving fast from 'agreement' to 'activation'. A partnership only exists when it generates real usage or revenue.

A partnership proves its value when it generates real usage or revenue. The key is moving quickly from agreement to activation and continuous optimization.

Why Dealfront

Excited to contribute to a company with the right product and ambition

Compelling Product & Mission

What attracts me to Dealfront is the combination of a strong B2B product and a company that is truly data-driven. You're helping revenue teams identify, prioritize and convert real opportunities — that's a powerful value proposition.

Partnership Growth Potential

I see exciting opportunities to help develop partnerships as a growth engine: integrations, tech partners, agencies, data providers, and ecosystems around sales and marketing teams. I'd love to contribute to building this.

The Right Stage to Contribute

Dealfront feels like a company with the right product maturity and ambition where I can contribute meaningfully to making partnerships a strategic priority, working alongside a talented team.

My Vision for Partnerships at Dealfront

How I would approach contributing to a world-class partnerships program:

Partnerships as Strategic Priority

I believe partnerships should be treated as a core go-to-market channel, not a side activity. Success starts with clarity on business outcomes: revenue, pipeline, product adoption, and retention — and close collaboration with Sales and Product.

Understanding the Role

I'd focus on understanding how partnerships fit into Dealfront's growth model: where they accelerate sales, expand distribution, and increase product value through integrations. Learning from the team's existing insights would be key.

Ecosystem Segmentation

Then I'd segment the ecosystem into clear partner types:

Technology & Integration Partners

Agencies & Consultants

Platforms with Overlapping ICPs

Data & Infrastructure Partners

Building Repeatable Processes

For each partner segment, I'd help design repeatable motions: clear value propositions, activation models, enablement, and success metrics — working closely with the team to refine what works.

The goal: Help evolve partnerships from relationships to systems — partnerships that can be onboarded, activated and scaled predictably, fully aligned with Sales and Product priorities.

Success means building a partnerships team that Sales trusts, Product embraces, and Leadership sees as a growth engine — because it consistently delivers measurable results.